In recent years, India has seen several behaviors change campaigns at both city and national levels, all aimed at encouraging walking and cycling. These initiatives emerged alongside the development of crucial infrastructure, highlighting that while building infrastructure is vital, motivating people to use it is equally important. 

This new report called, ‘Promoting Behaviour Change towards Walking & Cycling’, offers a comprehensive look at these campaigns. It serves as a valuable resource, spotlighting campaigns launched by MoHUA  such as Freedom2WalkCycleRun, Cycle2Work, and others! These have successfully shown how to foster a culture of walking and cycling across the nation. 

Check out this report to discover how these strategies are paving the way for a more sustainable future for our communities. Read more: